The food sector plays a significant role in Jerez's economy, with a high number of commercial companies located in the Jerez countryside. Companies in this sector are in a process of adapting to the growing demand for organic products and to the environmental sustainability horizon in production. It is a sector that offers opportunities for innovative initiatives across the entire production chain. The "Jerez, Xerez, Sherry" designation of origin, recognized worldwide, facilitates access to international markets, as well as the commercialization of new products and services related to wine culture.